B2B Ecommerce: 3 Social Media Networks for B2B Marketing
Social media is one of the most effective content marketing strategies used by B2B businesses and marketers.
B2B marketers are using different social media platforms including LinkedIn, Twitter, Facebook, YouTube, Google +, SlideShare, Pinterest, Instagram, Vimeo, Flickr, and etc.
It is easy to be overwhelmed by the choice of networks. This can lead to overextending your business on too many platforms.
The problem in having a presence on too many social media networks is that it requires resources of your marketing team. Also, it can prevent you from having an effective and meaningful social media presence.
What are we trying to say is that you don’t have to be on every social media platform. You should strive to have a powerful social media presence on 2-3 networks instead of a weak presence on all networks.
In order to get the biggest bang for your buck and promote your B2B ecommerce business, focus on these three:
LinkedIn has over 260 million users in 20 countries all over the world.
One of the greatest benefits of LinkedIn is its ability to build relationships and make contacts with people. The key to a powerful presence on LinkedIn is providing support and information to your Groups and connections.
LinkedIn allows B2B businesses to build their brands and form thought leadership. There are over one million LinkedIn groups. The best networking happens in these groups.
The most effective feature of this social media network, especially in B2B sales is the ability to find out everything on a professional level about a specific business. If you think there is an opportunity for business collaboration through one of your connections, take the conversation from LinkedIn to person-to-person interaction.
With over 540 million users, Google+ is one of the largest social media networks. While it can’t match the networking power of Linkedin, from a search engine ranking point of view, you can’t afford not to have a Google+ presence.
When you publish something on Google+ it can rank higher. Images and video can also give you higher exposure.
On Google+ you can have your own business page. This allows people to follow your business. Google+ creates numerous opportunities for professional relationship building.
Over 500 million users use Twitter – a social media network that allows users to send tweets (text messages limited to 140 characters).
Twitter is a great place for businesses to get the word out and post links back to their online stores and websites. The tweets can be seen by everyone.
You can build your own Twitter list (private or public) of people you want to follow. Lists allow you to filter out all the tweets from your news feed and focus on a specific subset. For example, you can create a list of reporters who cover your business filed.
On Twitter, you can search for comments mentioning your company. When someone tweets something about you, has a question or a problem, you can help them and engage in the conversation.